Considering the fact that many of the tv and radio networks are refusing to allow gun manufacturers and gun related businesses to advertise, the actions of the NRA in sponsoring this race, is a great equalizer. Companies such as BassPro, MossyOak, and Realtree have been active sponsors of teams for years, Even gun.broker.com, and Midway have recently gotten involved. Remington, T/C, and others can be spotted on many of the race cars; but not allowed to advertise, even on ESPN. This is going to bring a lot of recognition and possibly open some eyes. Besides, of all the sports that Could be sponsored, which one has the fewest criminals involved, certainly not the NFL, NBA, or baseball. Would anyone like to see Ray Lewis as a spokesman for S&W? How about Dennis Rodman for Remington? Michael Jordan might be a good spokesman, but then after the fact that his father was murdered, he probably wouldn't choose to. But; Dale,Jr., Wally Dallenbach, Martin Truex, and a host of other NASCAR drivers are already some of the voices of the NRA and hunting. Why not exploit those names and the sport, while shutting down the antis for a few hours!