Interesting development on busting the monopoly side of mega companies.
"Big Tech appears to be in for a rude awakening as the Federal Trade Commission flexes its muscles under the leadership of Lina Khan. The antitrust enforcer has voted 3-1 to block Microsoft's (
MSFT) $69B deal for game developer Activision Blizzard (
ATVI), making waves across the industry. The decision is a clear sign that Khan and her team at the FTC will be more aggressive in cracking down on the biggest U.S. tech giants, who frequently grow their influence or fight off upcoming challengers via acquisition.
What are the concerns? Simply put, the FTC feels that the tie-up between Microsoft - the company behind Xbox - and one of the best known game developers could harm competition. Activision's Call of Duty and World of Warcraft are some of the most popular gaming franchises, and turning Microsoft into the No. 3 gaming company in the world could limit rivals' access to titles or raise prices for other gaming platforms. The FTC also said it would give the Xbox maker an unfair advantage in the new market for game subscriptions, as well as the emerging market for cloud gaming.
Microsoft has gone to great lengths in recent days and weeks to assuage the fears, like inking a
deal to bring Call of Duty to Nintendo (
OTCPK:NTDOY) for the next decade. A similar
offer to Sony (
SONY) on same-day access to the game on its PlayStation platform has so far been rebuffed, but the Xbox maker remains "committed to helping bring more games to more people - however they choose to play." Microsoft President Brad Smith has also been spotted in Washington, meeting with lawmakers to
argue that the deal would "create more opportunities for gamers and game developers."
Go deeper: The U.S. is not the only jurisdiction where Microsoft might have to fight, as the transaction is also seeing
in-depth reviews in Europe and the U.K. While the company initially took the concessions route, it now looks like it will be
presenting its case in court. Prepare for a drawn-out battle that might include precedent of so-called vertical deals, whether withholding games from platforms would be profitable and whether Microsoft has made good on its past promises. The tech giant has also been in the antitrust spotlight before in a landmark DOJ suit from 1998, which saw Microsoft agree to modify some of its business practices."
Credit article:
seekingalpha.com