After playing with the gohunt mapping tonight, it's got the cool factor for sure. But can it sustain and compete when onx figures out the same thing for all 50 states? A lot of eastern hunters, hunt out west, but doubt the amount of western hunters that hunt out east is even a blip on the radar. Point being, there are a lot more hunters out east, and a significant market gohunt is very willfully admitting to ignore. Imo, possibly not a great long term business strategy, in an arena that is selling available data and the software that is constantly being upgraded and manipulated to the N'th degree. Or it could be brillant and not spreading itself to thin to fast, leaving areas to conquer and make more money in the future. Onx probably hasn't laid all it's cards on the table yet. And even after just a little use of the gohunt mapping, all be it a seemingly great tool, seems a tad bit clumsy and unpolished yet compared to google or onx. That could be just operator error and not being totally acclimated to it yet and it being new. Will give them a break on that, but at least they have a foot in the door. Make hay when the sun shines.
After using and going through a lot of fish finders over the years, from the old school first gene flashers, to the more modern units with down imaging, side imaging and gps that are available now, companies are always one up'ing each other as technologies advance. Stayed with lowrance for a long time because of ease of use and a better operating system, but left them for humminbird because of better clarity imo on the down imaging and side scanning. Put a better product out and people will find it. If that product is hard to use or glitchy, consumers will only tolerate it for so long, and someone else will come along and fill that hole. Brand loyalty only stays as long as the consumer doesn't have a cheaper, similar or better option. Competition is a great thing and can produce some great ideas and tools for the consumer.
Fun to see the advances that are going on, but just like fishing to a certain degree, technology can only do so much for you even if you really know how to use it. And all the technology mediums from phones, to laptops still can't give you an over all picture of an area like a big map spread out and knowing how to read it with a smart phone app or computer and how everything ties together. The detail that is coming out is great, but it is just another tool in the end and has it's uses. But you also can start seeing the mystery is starting to be lost a little bit.