I showed this ad to my wife and she just laughed a little and said "yup". Does anybody else think this discussion is partially about the political correctness that is becoming so dominant these days? Somebody is always offended by every single thing that is done or said. As was mentioned in the 1st post, this ad is a joke that will make most people chuckle and so I don't think it is meant to alienate anybody. I could look at the ad and say I am offended by it because it implies that I love hunting more than my wife when that is not true. I don't though as I know it is just a joke and don't take it literally.
I work in hunting media so the reality for me is that I can't really avoid any of this stuff, so it almost becomes like chinese water torture. Initially, it's easy to roll my eyes and chuckle, but after the 100th time I'm of the firm belief that maybe there are better jokes out there. So you can definitely take what I say with a grain of salt, it's coming from a place that has been a little worn down.
I am very much so not a politically correct person (I recently got a PM from someone on this site about my colorful language) but I do think that silly, hacky jokes are a symptom of bigger prejudices. Not all the time, not in every case, but when it's an overall theme in a genre, it's creating an environment. That's where one joke can feel like it's gone a little too far, no matter how dumb and seemingly harmless it is.
It's a big leap here, and I know it, but if the media world did what the guys on the ground do, hunting would have a much different persona in the public eye. I've never met a group of more passionate, focused, thoughtful people than the ones I've encountered in the hunting community. They live, eat, breathe, sleep this life, and I respect the hell out of that.
In that same thread of things, I think there are those overlying issues that beg our attention. For pages with as big a reach as Sportsman, perhaps they should consider what they're doing on a whole scale for the general community. If one of my friends shared that post on a singular level to his friends and family, I'd be a lot less inclined to feel annoyed by it.
But like another poster said, his wife just hits it hard and doesn't pay attention to the stuff that doesn't matter. That's a definite luxury that hunting offers, it can be as private as you care to make it. It's a communal relationship with the earth, not with our computers.
Lucky for us--and especially for people like me who are consistently on that laptop grind--online hunting forums exist
