The more I read through these posts, it seems like MOGA’s true opponent is “the future.” Mapping technology, the DIY YouTube boom, the rise of social networking across great distances, and better telecommunication infrastructure - all have made the big, open, wild, untamed American West much more accessible, navigable, understandable, and “close” for NR hunters. Fewer hunters every year need, or think they need, a fully-guided hunt. The troop of 2nd and 3rd generation MT guides sees the writing on the wall. They want to prop up an obsolete business by retaining older, wealthier clients who are less likely to make the DIY or access fee jump than today’s 30-somethings and 40-somethings. They need these mostly older hunters to rebook every year to keep their business model humming along. The future of guiding is more closely represented by operations in AZ. MOGA is jumping on an apparent political opportunity to plant a flag on a melting iceberg to keep the old model alive for just a little longer... A harder task, but one I’d argue better serves everyone involved, is to look at ways to evolve your own business model to match the needs and wants of hunters now and over the next 10 years. Very little government intervention is needed to pull that off.
Before I stumbled on HT a couple years ago, I talked to many people about elk hunting and received piles of misinformation: “It’s prohibitively expensive”, “you’ll need a guide”, “it’s not the kind of hunt that can be done DIY”, “You got to have pack animals”, etc. I had written off going elk hunting any time in the near future due to these perceived barriers. But as every year passes, it gets harder and harder to hide the truth about how doable elk hunting is for a huge segment of the hunting public. Look at the acceleration of PP buying and elk tag applications across the West. Many young ambitious DIY hunters of today will become old ambitious DIY hunters of tomorrow, a trend which organizations like MOGA want to get out in front of ASAP.