Yeah totally disagree. If I drew a Tok tag I would say to my wife hey look at this cool piece of paper I got, and then stick it in a drawer and never think about it again.
If you told me that I drew a tag that was good in any unit that wasn't a draw, and I could go unguided. I'd be going sheep hunting.
There were 9423 apps for that area in the main draw, you can apply 6 times, so 1570 total applicants likely. Of those I would imagine most are residents, let's say 90/10. So that's 157 people who can afford it. Who knows how much they would spend. Let's say $1,000 that's 157,000.
If you made it anyone who won could DIY a hunt I bet you could get 5,000 to apply and if they only paid $100 you would raise $500,000.
@Oak could probably tell me if my math is stupid/totally unrealistic based on his raffle, but I think you get the general idea.