the problem with incentivizing healthy activities is that it always gets twisted in the political and or corporate realm.
i do think we should incentivize healthy activity and penalize unhealthy activity through insurance premiums, or perhaps some other way
but in the 40's you would be penalized for being gay and rewarded for smoking cigarettes
in the 70's/80's you would be penalized for eating meat and fat and rewarded for eating processed carbs, margarine, consuming coca cola, and forgoing sleep for burning the midnight oil (and i think we all know how well that mindset is going for human health)
these days you would be rewarded for eating a processed soy based "meat" patty and knowing how many different pronouns exist
i have my personal opinions on what should be penalized and incentivized based on what i believe is scientifically based on being nutritionally, physically, and mentally good for you, but a lot of that is at odds with the political establishment and where the money flows, regardless of what i or any reputable scientist believes is best.
whoever makes the decision on who gets rewarded for what, be it the politicians, the healthcare industry, or the corporations are ultimately influenced by money.
i don't know where that brings us in this conversation to be honest.....
but i think having the insurance companies decide on who gets rewarded based on "healthy" behavior is a little fox in the henhouseish