Yup, lighted nocks are not allowed in Idaho. Marcus was not aware that Idaho was the last remaining state where lighted nocks are not allowed.
The video will be coming down. He did not fill his tag and Part 2 will not be loaded to YouTube. Our mistake. A lot of sunk costs and time (money) in content that won't be used and could have consequences beyond just that.
Nothing else to explain, other than a mistake. Marcus is in Alaska right now. I got ahold of him last night via an inReach. He confirmed he was using lighted nocks. He feels terrible. He sent me messages last night apologizing. Not much he/we can do. When you make a mistake, you admit it, accept whatever comes of it, and move on.
As to your curiosity of the "choice," this might help. I was in Idaho hunting elk (without lighted nocks) until Sunday night. While I was gone, the crew grabbed Marcus' footage, edited it, Marcus reviewed before leaving to AK, and it got loaded to YouTube for a Monday morning release. Neither Marcus or the editors were aware of the rule. I was. Had I reviewed it before it went live, it would have never been used. I would have talked about it with Marcus.
I'm the owner and I will take responsibility for any further consequences. Marcus is a key employee who tries his to do everything at his highest level. I will support him, no matter what kind outcomes may develop. I will work on additional checklists for our crews to make sure we know every nuance of every state we hunt in such that things like this don't happen in the field. I will do the same for our internal review processes to catch such things in the event another mistake is made in the field.
Nothing can be done other than admit it was a mistake, take the video down, and let it go down whatever path happens. If folks point it out to authorities and we get in trouble, we will deal with whatever that outcome is. Not hiding anything. Many folks have emailed me. I have told them the same as what I provided here.
I feel bad for Marcus. Anyone who knows him understands what kind of person he is and how he would never do anything intentionally. He's harder on himself than anyone else will be.