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Elk, the baroness and an outfitter: A Modern Montana Tragedy
Brett French
Jul 25, 2026
In a dispute worthy of a “Yellowstone”-like television series, an expansive southeastern
Montana ranch once owned by a Mars candy heir is at the center of legal wrangling involving a Belgian baroness, a
Forsyth outfitter and a Texas oil-drilling couple.
The quarrel was revealed in a complaint recently filed in U.S. District Court in Billings, unveiling a clash that would otherwise take place out of public view.
Like a peak behind the Wizard of Oz’s curtain, the legal filings not only provide insight to how much money an outfitter proposed to pay a landowner for a 2026 hunting lease — an estimated $92,750 for 33 hunts — but also reveal a multi-million-dollar, no-broker land sale that otherwise may have went undetected.
All about elk
At the base of the conflict is access to elk, said one Eastern Montana native who asked not to be identified.
As proof, the resident pointed to another
ranch in the Forsyth area, covering more than 35,100 acres, that recently sold. The advertised price: $34.47 million.
Atop the list of the landscape’s features: “Perfect habitat for elk, mule deer, whitetail deer, antelope, upland game birds and turkey."
The buyer, Minnesota-based Western Flight Farms LLC, has the same name as a
Kansas-based company that advertises the “hunt of a lifetime on natural prairie.”
Instead of seeking riches like gold, timber, cattle or oil that defined Montana’s earlier exploitative ventures by wealthy out-of-staters, this new land rush is all about trophy elk.
Appraiser Andy Rahn said elk are the new gold, having a “major impact on land value, especially in Eastern Montana, which doesn’t have other recreational amenities compared to western Montana.”
“Interestingly, the impact is on land value but not really income,” Rahn added. “The money that can be made in income from elk on an annual basis is not that high. The income itself doesn’t justify the land values. It’s recreation for the owners.”
From few to many
The southeastern corner of Montana — composed of Hunting Districts 702, 704 and 705 — was once void of elk after homesteaders cleared the land for cattle and sheep herds, yet the country was long well-known for producing trophy-class mule deer.
Then, in the 1990s, scattered sightings of a few elk prompted Montana Fish, Wildlife & Parks to begin issuing four tags for the Ashland Ranger District, the largest swath of public land in the region.
Now the three southeastern hunting districts contain an
estimated 4,300 animals, and FWP issues more than 1,200 tags for bulls just in Hunting District 704, which includes the Ashland forest, as well as more than 2,000 for cow elk.
The problem for the average hunter is finding access to land, since much of the public ground is overrun, pushing elk onto private property where hunting leases or access fees bar entry.
Trophy elk
Boosting the region’s popularity among hunters was a bull elk shot by an archery hunter on private land in 2000 that scored 411 points. Then, in 2016, an archery hunter on public land in the same corner of the state killed a bull that scored 430 points, the current Pope and Young typical world record.
Adding to the area’s fame, in 2017 a bull with nontypical antlers scoring 431 7/8 inches was killed by a rifle hunter on public land.
The
Boone and Crockett Club, which keeps records of trophy game animals, considers any bull elk scoring a minimum of 375 points for entry into the all-time record book, 360 points for entry into its awards book. The animals are scored based on measurements of their antlers.
A hunt for a trophy bull elk in southeastern Montana with a guide can now cost
$18,000 or more, which includes lodging, transportation and meals for five to seven days. This price doesn’t include the cost of the tag, which for
nonresidents is more than $1,100.
Despite the high fees, such outfitted hunts are often booked two years in advance.
Plaintiff is exclusively seeking declarations of law from this Court that extinguish Defendant’s claims to certain real property and to seek monetary damages from Defendants.
Caught in the crosshairs
Given the lofty fees for such hunts and limited access to trophy animals, it’s no wonder Troy and Tina Sams, owners of Forsyth-based Trophies West Outfitters, are attempting to hang on to the contract they claim they had to hunt the Diamond Cross Ranch this season. This fall the couple booked 33 clients, according to court exhibits.
The contract is now being contested as a Belgian baroness attempts to sell the 95,867 acres of deeded land, 149 square miles, that creates the
Diamond Cross Ranch.
The ranch is located along the Tongue River in Rosebud and Big Horn counties. In December 2017, candy heir Forrest Mars Jr. sold the 119,500-acre Diamond Cross Ranch (93,280 deeded acres) to Heal Holdings LLC. The asking price was $64.8 million.
Baroness’ Montana ranch
Heal Holdings LLC was formed by Baroness Charlotte de Mevius of Belgium. Her family, one of the wealthiest in the country, traces its history back to a brewery founded in 1240. Along with two other Belgian families that founded the brewery, Business Insider valued their net worth at $36.8 billion in 2020. That’s based on the fact the family members are shareholders in the brewing conglomerate AB InBev, which produces such well-known beers as Budweiser, Corona Extra and Stella Artois.
Heal Holdings has signed a contract to sell the Diamond Cross Ranch to
David and Crystal Watts, a Texas couple who own oil and gas drilling companies, two other ranches and who are also “passionate” about hunting, including safaris to Africa, and specialize in "land and wildlife management."
The sale of the Diamond Cross Ranch to the couple’s DC Montana LLC is set to close on Aug. 24. Upon closing, the Watts expect “any and all existing hunting agreements and/or leases” terminated immediately.
Complaint filed
To ensure the hunting leases are terminated, Billings-based attorney Emily Cross, who represents the Watts, filed a complaint in U.S. District Court on July 21 claiming Trophies West did not properly record its hunting lease before the buy-sell agreement for the ranch was signed on April 23.
It wasn’t until May 5, the complaint stated, that the Texas buyers received a copy of the alleged contract.
In a “desperate attempt to remedy these problems,” on June 17 Trophies West filed a Verification of Hunting Lease Contract with the Rosebud and Big Horn County Clerk and Recorder's offices, the complaint stated.
By filing the lease contract after the buy-sell agreement was reached, the Watts claim that Trophies West attempted to encumber the title of the ranch and therefore plans to request damages "in excess of $75,000" if the complaint goes to trial.
Included in the complaint's exhibits is a copy of a lease signed in January by Andrew Anderson, identified as a representative of Diamond Cross Ranch. The three-year contract proposes to pay the ranch $56,500 for 37 turkey, deer and elk hunts in 2026-27 along with $10,000 for rental of the Hanging Woman Lodge during portions of the spring turkey, archery and rifle seasons.
“In 2027-2028 we have a reachable goal of $80,000-$100,000/year,” the contract from the Sams reads, with an aim to move to a five-year lease after the three-year contract ends. The contract also includes a provision that says if Trophies West is not notified by Dec. 1 of the “PRIOR year,” the hunt lease will transfer to the new owner for the length of the term.
One of the exhibits in the lawsuit is an undated letter reportedly sent around May 4 from Troy Sams to a ranch employee and resident, Austin Marchant, saying that Sams is aware the ranch has sold, but is relying on the outfitting contract to be honored.
Through “aggressive marketing and a strong client base,” Trophies West was able to book 33 hunts, including 17 bull elk and 14 cow elk hunts, for 2026 on the Diamond Cross Ranch. With the additional bookings, Sams estimated a payment of $92,750 to the ranch. If more cow elk hunts are sold, which Sams recommended based on the ranch’s bull-to-cow ratio, that could rise to $126,000.