You will get a lot of pushback from guys teasing you about your camo while telling stories about Fred Bear killing animals in flannel and blue jeans. That being said, I really like the subalpine. I hunt mostly in the Midwest and am very impressed with how well the SA breaks up in the early season deer woods. I also really like it for spring turkeys.
When I hunt the west I think it looks better in the earlier seasons (ML and archery) and when I hunt later season I am wearing a giant hunter orange vest and hat so I'm not concerned with what my camo looks like.
Layers are more important than anything. I am a big believer of merino wool base layers and taking it from there. Make sure you have at least one windproof layer, one insulating layer, and a rain layer all that can be shed or added throughout the hunt. Any of the "technical" fabric companies make impressive products. The ability to stay dry while moving and warm without excessive bulk is worth the money to me.
That being said, one way to save money or double gear is look at technical skiing clothing, particularly if it can be used where camo isn't needed. It is no secret that the outdoor sports/ski industry leads the way on technical fabric development. The new latest and greatest Sitka product has probably been used by skiers for five years. I shop the Outdoor Research clearance tab a lot and have some of my best gear from there. In my opinion, their gaiters are better than the Sitka gaiters, come in more sizes, and I got them for $30 on clearance. I also have OR gloves, base layers, and lightweight packable puffy coat that outperforms my camo gear and I got them for cheap.