It's the suit about advertising? My understanding of situation, and
again understanding of the facts not to be construed with my opinion on how our things should work, is that they were sued on the grounds that Remington's advertising of the bushmaster was attempting to make it 'tactic-cool' (paraphrase obviously), similar to how big tobacco marketed to kids with their Joe-Cool adds. The successful argument being that tobacco used marketing strategies that targeted and/or kids were very susceptible to their messaging of a dangerous product.
Opinion here: I think the lawyers in this case saw that given the facts, which can include variables other than win/losing the case, insolvency of your client potentially? I DK, that it was cheaper to settle. Does this open a can of worms for litigation, I don't know, but what does a protracted legal case do? How long and arduous was the big tobacco suit.
Opinion again: I find the marketing problematic, I do find it irresponsible to market firearms in this manner. IMHO I think an actual middle ground here (and this bridges over to the busse thread) is for the firearms industry to agree to stop "making guns sexy/ tacticool whatever" also

everyone knows what I mean and are just playing dumb if you say otherwise, there are 50+ threads making fun of 'tactical chad' so can it, and in return the other side of the aisle on the issue pumps the breaks on more legislation. I have no illusions that either side will be wiling to make this compromise.
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Last point, I'm really really rolling my eyes at the 'marketing doesn't matter' comments... fine, no bitching about social media blowing up hunting, posts you don't like, too many people camping, things being crowded, basically 50% of the off season forum threads.
So what marketing is super important and has negative effects in every arena except guns? Come on.