Randy,
I saw someone that you share a few sponsors with post about this today and how happy he is to see the permit requirements dropped. Basically admitted he hasn’t been getting them, but he has certainly been profiting off his hunting films for years. How does this stuff pass muster with sponsors? Do they just choose to look the other way?
I don't know how sponsors handle that. I suspect it is pretty low down the list of concerns, based on the fact that I have never had one of them ask me about it.
How about networks? They are the final monetization and they have no interest in worrying about film permits. I have often told agencies that if they want to raise the compliance rate on public land film permits they should watch outdoor TV and know that the majority of content filmed on public land would be a likely be a non-compliant. If the agencies put the pressure on the networks to have evidence of film permits on any content they air that comes from public lands, you would see a huge increase in compliance.
For me, it's been a costs (and headache) of doing business since the beginning. I am happy to pay a fee for the use of the land. I do wish it was more reflective of the impact we impose compared to the impacts other public land operations impose; grazing, timber, mining, oil & gas, etc.
And I wish the regulations were consistent and enforced across all. The number of YouTube channels that do off-road content, adventure content, backcountry content, etc. is way higher than hunting content. We get served hunting content on YouTube due to the algorithm. If you did not have that being served to you and you did the search yourself, you would be blown away by the other filmed activities, almost none of which are getting film permits.
As an example, The Hunt Public crew called me on Saturday about film permits. They have a film permit officer who is not going to give them a film permit for what are obviously arbitrary reasons. It will be one hunter and one camera, turkey hunting. Yet, they are as aware as I am how few others in our industry comply. Laws or regulations not enforced, or enforced with arbitrary randomness, are almost worse than no law/regulation at all.
Me and my attorneys are figuring out how we are going to handle film permits with these changes. I want to continue paying a fee, though the case says that is not allowed. No matter what we decide, I will continue to operate with respect for the land, respect for other public land users, and promoting No Trace principles.
I sent that case to all the agencies I work with, the day the decision was issued. Most have told me they don't think it applies to them, only to the NPS, and they intend to continue as they have. I suspect that is going to result in more cases, which should result in more clarification. And hopefully more consistency in application.