A lot of people don’t season it enough. It’s a big chunk of meat that is going to release a lot of fat and drippings during the cook which can pull the rub off. If you don’t season it up real good it’s a bit of a let down. But a good heavy rub, lots of smoke, and plenty of time makes it one of my favorites. And leftovers on nachos, scrambled eggs, in split pea soup, etc are hard to beat.
I’ve been underwhelmed by the Texas method of basically just S&P or maybe SPOG. I like some spice, and maybe some acid, to cut through the fat and balance it out.