I don't bow hunt, so have no need for camouflage. The only camo garment I own is Kuiu, and has our local lumber yards name embroidered on it. It was a gift for spending too much money with them. Ditto a Stone Glacier jacket, and a couple other grey colored Kuiu jackets from other suppliers. All are of below average quality, and really don't compare to my normal climbing/backpacking outwear that I use from a myriad of makers. Not saying Kuiu, Stone Glacier, Sitka, et al don't make good quality gear. I'm sure some of their stuff is the equal of Mountain Hardware, Montbell, Patagonia, or whatever. I have no doubt some is of very good quality. There's just so much "hive mind" when it comes to hunting gear, and I really don't care to participate in it as a walking camo billboard. But again, I don't bowhunt. When I did, I was head to toe in camo.