I'm going to provide some information from the back end of our YouTube channel. Here are a handful of 2021 videos about advocacy, conservation, and videos that get to the core of some of the topics people are mentioning here. None of them mention a product or service. I could do the same with podcast episodes, but YouTube has a better analytics dashboard and illustrates this better.
Look at how few views these videos get, how few comments. When we do even a marginal elk hunt, we quickly get near 100K views and hundreds and hundreds of comments. Hell, me sitting down in my shop answering questions or telling stories of me shitting myself to death get 10X the number of views as these videos.
Why such low views? Because these topics are not what people are selecting to watch and the algorithm, in this case the YouTube algorithm, notices that behavior and selects other content to push to people. The algorithm, as much as I hate them, doesn't lie. The algorithm knows exactly what people watch, what they share, what the comment on, and just as precisely, what content people ignore and refuse to watch.
We still produce videos on conservation, proper behavior in the field, natural history, science, etc. Why do we do them, even though we know they won't get many views, or in the case of podcasts, many downloads? Because that is part of our "WHY." We lose thousands of dollars on this forum, by producing these types of videos, on podcasts that talk about these issues, and other content that falls in our content categories of education/information/advocacy. But if we are going to hold true to our effort to create more advocates, we have to produce this type of content along with the stuff that does attract them.
The fact that people don't consume those content topics is likely not changing. Whether in video, social media images, or podcasts, people select for what they are interested in. I wish I could force them to listen, watch, or have interest in this type of content, but that ain't going to happen. Best I can hope for is that when we produce content they like the algorithm with serve them some of this unpopular content because it comes from us.
So, is the problem that we aren't producing enough of that content or is it that people don't GAF about that type of content?
This trend holds true no matter what media platform we distribute content across. I suspect back in the "old days," the folks at Outdoor Life, Field & Stream, Petersen's, and other magazines quickly came to the same realization even without the analytics of today, and that is why we seldom, if ever, saw/see small critters on magazine covers.
Point being, the content is being produced by us, and a few others, that is not about big antlers rather focuses on other core topics essential to hunting and conservation. But, in today's world doing so is like publishing that content in a broom closet, given how little attention it gets.







