I think the crux of the issue here is that it costs alot of money to hire skilled craftsmen and have them do nice work. And when you can spend 300 bucks for a rifle that shoots 1/2" groups, the pool of people willing to pay for that fine work is small.
But despite agreeing with your general point, I'm going to take issue with your first statement. I've never owned a pre-64 winchester, but from what I can tell, the only advantage they have over a FN model 70 is that the fit and finish is a bit nicer and it was easier to get good walnut back then. Those FN rifles look very nice though, they have excellent triggers and actions and unlike the pre-64's, they pretty much all shoot well. I have the feeling that some of the "glow" of pre-64's is sentimentality and there are certainly some well known gun experts who agree.
I don't what to take the thread too far away from the OP's point about the Remington ammo division. Regarding that - It's been a long time since IMR powder said "Dupont" on the can.
But IMR powder still holds a good market share in the hand loading world.
My comments actually agree with you completely. It seems that Wal-Mart drives the gun market now. That, and that every rifle has to have "Tactical" stenciled on the side.
I am just a curmudgeon lamenting that well made guns, like guitars and other iconic American products, are simply too expensive in a cheap and dirty market driven world.
Anyone wanting an American made Gibson or Fender bass or guitar knows what I mean.
I own a New Haven vintage Stainless Classic M70 that is a tack driver. There are other threads on HT discussing how the Portugal made FN M70 is a hit and miss gamble. Their LE version may be an exception.
FN has historically made some of the finest rifles in the world. So it's not about capability, its about the market.
I have a few M77 Rugers in the safe and like them. But the Ruger American is never going to be in the Cabela's gun gallery.
I had Montana Rifle on my bucket list, but they are essentially gone now. Too expensive to make at a profit.
If you want a fine rifle, it has become a boutique proposition. The big names in rifle history are going to give way to the Bergaras, and Christensens.