This thread resurrects and goes off the rails, but it is the one I think of when I see or read things related to it.
Ochenski is often off his rocker, and I think halting out of state advertising for Montana would change little, as the word is out, but I agree with the sentiment. In my opinion, our offices of tourism should not revolve around the virtues of tourism, but harnessing its vices as best we can.
Ochenski opinion: Spend the advertising money — along with a lot more — dealing with the impacts past advertising has wrought.
missoulian.com