What is your motivation for an electric truck?
I've owned a Tesla Model S since 2015 and absolutely love it. I loved the boldness of the company to DO something that had been talked about for decades but no one had really done. I loved the boldness to release Autopilot - something no other car manufacturer would do because of liability concerns. And then there was the performance. We're talking supercar performance in a sedan under $100k. I'm a computer and engineering nerd by nature, so all of this was appealing to me.
After moving west and getting back into hunting and other outdoor stuff, the Tesla just wasn't going to cut it. So I kept the Telsa and bought a 4Runner. Owning 2 vehicles is not ideal when you factor in the insurance, taxes, registration, etc. So I've been anxiously awaiting a true offroad EV option so I could get back on one vehicle. I got on the preorder list for a Bollinger pretty early on, but when they finally got around to taking deposits, the target price went from $75k to $125k and I bailed. I also question their long term viability since they seem to be myopically focused on a very niche market.
So then I began looking at other options, and the Rivian caught my eye. They'd just gotten a huge capital infusion from Ford and Amazon, so their viability risk was greatly minimized. Plus they are targeting a more mainstream market. So I jumped into the preorder list for one, albeit a bit late in the game (i'm probably in the 15,000 - 18,000 position in line, but that's better than folks just jumping in now who would be 60,000+). This was before the Hummer EV was revealed. I actually really like the Hummer, but their initial production model will be $112k which took it off the list for me. I also think Hummer's production schedule estimates are a bit aggressive and Rivian is much further along and will begin deliveries at least a year ahead of Hummer, if not more.
As for why I like EV's in general, it's all of the things you mention. I love the tech - even though much of it is not unique to EV's. It just seems that the EV companies are pushing the envelope on the tech since they view it as a computer with wheels, motors and seats, vs an engine with lots of mechanical things around it and computer as an afterthought. Performance is equally enticing. Once you've felt the massive and instant torque of an EV, it's hard to go back. I have to give my 4Runner pep talks when going up hills, especially when trailering. Initially I just swore at it incessantly, but that didn't seem to help either. Having 800-1000 HP equivalent and the ability to go 0-60mph in 3 seconds or less
in a truck is impressive (and fun!). Cost is a factor, but when you figure out the savings in not paying for gas and almost no maintenance, tax credits, etc,, it offsets a good portion of the premium of the sticker price. But it is nice that there's not much on it that needs servicing (tires and wiper blades is about it), and much simpler mechanics so less things to break. Downside is that if things do break, it's more like to be electronics which are usually not easy to repair yourself and tend to be expensive fixes at the dealership. I do believe they are net positive from an environmental standpoint, but that's a hotly debated topic. I'll acknowledge that the marketing is misleading as it relates to environmental impacts. "Zero Emissions" may be technically true for the car, but all of that electricity has to be generated somehow, and environmental impacts of the various generation options is also hotly debated.