The snobification of the Outdoors

[TexanSam]

As I work remotely from a rented condo in the mountains that allows me to snowboard and ice fish during the shoulder season of my industry, I saw this video come up. I'm not sure what the point was exactly, but the gist was that corporate consumerism has really infiltrated the outdoors. Something that we all engage in to chase joy. I feel as hunters, we are no different than this mountain biker. We seek fulfillment/joy/happiness etc. though the outdoors, but it seems that the consumerism aspect of it has really become a huge part. What are y'alls thoughts?

 

[idelkslayer]

0:15 to 1:55 is pure gold; this part is a hilarious parody of the type of content that influencers are creating to "inspire" others but is really just self promotion. Continue to 2:30 if you want the beginnings of his argument about how companies are using our pursuits to sell us more products, that we probably don't need, at higher cost every year.