Listened to this a couple of weeks ago. Good info to share to someone curious but not necessarily pro or anti which is most of the people I have encountered as meet new people through business and social. I figure 20% hunt or respect a hunter so they are pro. 20% hate hunters. That leave a majority that do not think about hunting any more than I might think of dance steps from ballet or past leaders of Uganda. Make the story of hunting and conservation interesting and that majority will listen and shape an impression that is likely favorable to hunting. Steve does this well, in my opinion, by focusing on the protein rather than the trophy and by publishing cookbooks. He also reaches out to non-hunters such as Joe Rogan that are open to learning about hunting.