Agreed! I think this is great in so many ways. It's a better twist, IMO, on Patagonia's 1% for the planet thing.Thanks for the explanation, Big Fin. That's a model that can work and has a lot of potential. Kudos to Jeff for taking this project on, and thanks to you and everyone else who have worked to make it a reality.
Big Fin, any update this?
This article made me think of it: http://www.forbes.com/forbes/welcome/#4f0b89ab6faf