That's what happened to me, RR; at first glance I saw what Cali did, but the more I looked at it the more I thought he might be turned the other way, looking back down the hill. Maybe he's admiring the moon just like we are.
I guess the only way to know for sure is to find out who took the picture and get the correct response from him/her. Then they would probably ask "Which way do you think the bull is facing?" and we would be back questioning it here on the forum.
If I had to guess...I'd say looking towards the camera.
That looks like a pic out of an Eastman's magizine I read awhile back. But I think the bull is heading up the hill towards teh camera but stopped to look back down the hill for all of his cows.
I'm gonna stick with my first answer. He's on the top of the hill looking back towards the moon. He came up at an angle, so after the picture was taken he was sky lining himself until he reached the trees.