GoHunt, Eastmans, Epic and Hunting' Fool are like stock market analysts looking at stocks on Wall Street. They look at the various units and give some guidance on what units are relatively better using a measure whether that be size of animal, harvest rates, odds to draw the tag, etc. Opinions are given in some cases as to the best units based on their review of the public available information and some discussions with F&G biologists, outfitters and member hunters.
Selling the coordinates of a particular animal might be what is called insider trading on Wall Street. Confidential information, not known to the general public, is provided to a person to act on.
All the above parties are exchanging information for money. Only one party is pointing the hunter to a specific spot to find a specific animal. If that land is Federal then there are commercial permits needed as are on Federal land scouting as a commercial venture.