Marketing is hard

[rmyoung1]

I’m really not trying to dog on a particular company. I’m sure it’s tough marketing products in today’s saturated consumer landscape. But the truth is that outdoor company marketing can be pretty hilarious at times. Lots of examples, but this one made me chuckle.

“It’s not cold enough to warrant gloves or anything more than a long john shirt, but I’m sure glad I packed my wearable sleeping bag to the glassing point.”

 

[Irrelevant]

April fools?

 

[Wyoming270]

Thats hilarious. Id be wearing flannel.

 

[brymoore]

If I only had a puffy jacket…

 

[Nick87]

Somebody would buy it still....

 

[Potsie]

Also known as a WTF blanket.

Brian Call, huh, imagine that. Douche-fluencer of all douche-fluencers.

 

[Caseknife]

I guess when you fall asleep and roll down the hill, you're already wearing your bubble wrap protection!

 

[bayoublaster7527]

Gritty still out there pushing gear.

 

[thomas89]

Anybody got an update on his partner in (alleged) crime?

 

[Jnasa]

I agree marketing is tough.

A novel concept on one hand. However, I don't think I want to risk getting my sleep system wet if I can help it. A lot of weight and bulk Id rather just leave in camp myself.

 

[Potsie]

I agree marketing is tough.

A novel concept on one hand

So novel Sitka did it a few years ago… leave it to Peax to hit the copy/paste.

Long story short - buy a Sofrin headlamp on Amazon…

 

[Mallardsx2]

I wonder if his shrine (Aron Snyder) is tucked in that thing somewhere…lol