"They" don't have a fantasy thing for it, I made up my own. Points for being the first into a checkpoint, points for # dogs who finish, more points and a prize for winning the gold/dinner thing. Lotsa points for winning. 2nd through 10th get points and other stuff like that. My kids love it. It keeps them looking at it. Just a family deal, all prizes are financed by me. Pretty much a losing proposition unless I win it all!