Might be useful to talk to folks who failed as well, i.e. Cooper. I would guess it was somewhat the former gov's Covid lockdown in part, plus lifetime 1/2 MOA guarantee, where incoming repairs occupied all the time, but just guessing.
I do know when they tried to be all things to all people, to say, ultralight market, classic market, tactical market they were likely stretched too thin. Not unusual in that scenario to lose focus and satisfy no one.
From a completely outside perspective, your strength is precision and beauty without over-the-top exhibition stuff. There are tons of folks doing rifles for the synthetic/ceracoat/extended mag crowd.
Focus on a good honest MOA rifle with factory ammo, nicely sculpted walnut, and I'll bet you would have a waiting list.
My friend Kirby Allen (Allen Precision Shooting) built a following on LRH, then by word of mouth, and his rifles are esoteric, to say the least; wildcat cartridges where powder is loaded with a front-end loader. He's out 2 years last I heard.
Your next step is a business plan; cost of components, how many rifles can you build, what income do you need? Insurance? Hiring new folks if demand explodes?
Anyway, best of luck.