Yes you def could argue that and you wouldn’t be wrong either, but in my opinion Vortex is much more about the lifestyle and less about quality optics than the brands you mentioned."Vortex is a lifestyle brand masquerading as an optics company." I would argue you could say the same about Leupold, Athlon or really any big optics company.
But I’m just a dude on the internet so really I’m not expert but I would defer our very own expert @schmalts