Another One Bites The Dust... So long Kuiu

[Rainer]

Well it looks like another PE group bought up Kuiu. I wonder if this one will destroy the brand that Jason built.

KUIU Ultralight Hunting Acquired by a Collective of Conservation-Minded Families | Cox Enterprises

This acquisition will bolster KUIU’s commitment to its customers, employees and innovation.

www.coxenterprises.com

 

[Wild Bill]

I like the Kuiu stuff I've had over the years. I hope this doesn't negatively impact the product.

My main takeaway from the statement is... "The investment will support KUIU’s expansion of its brick-and-mortar retail presence, offering more in-person shopping experiences for its customers across the U.S. The long-term brand strategy includes domestic and international growth through expanding retail, ecommerce and exclusive partnerships."

I'd bet we'll be seeing Kuiu in retail stores before too long.

 

[Rugern01]

Its always a concern when the ownership vision shifts away from quality products to increased profit margins. I guess we'll see how it goes.

 

[The_Coloradoboy]

Always found it interesting that a “ultra-light mountain hunting” apparel company would have retail stores in major cities in Texas…

 

[Rainer]

I personally believe ownership changed their vision after Jason passed away

 

[Rainer]

Gotta follow the dying Rogan Bro culture

Always found it interesting that a “ultra-light mountain hunting” apparel company would have retail stores in major cities in Texas…

 

[shrapnel]

Its always a concern when the ownership vision shifts away from quality products to increased profit margins. I guess we'll see how it goes.

Nobody buys an existing company with plans to improve the product

 

[JMG]

We'll have to wait and see what effect this will have on the quality and pricing of their products. Sure make you wonder.

 

[R.K.]

Always found it interesting that a “ultra-light mountain hunting” apparel company would have retail stores in major cities in Texas…

I saw camouflage in Abercrombie & Fitch this weekend in Minneapolis. Multiple items of it. And it wasn’t just that store. Not to mention the Sitka bros around every corner. I started doing some math on the faded realtree sitting in the back of the closet, and it made me think long and hard about what it could be turned into.

I think hunt high-performance hunting gear advertised a bit too well, and now camo gear is a fashion statement. So kuiu is going to try grabbing a piece of that apparel/fashion market share.

 

[WyoCoalMiner]

PE's greatest skill is being able to suck the last drop of value out of a company and leave a withered and dried carcass behind. Should be little doubt how this will turn out.

 

[cgasner1]

The real bummer about this is I doh t the new owners give as much money back to conservation as kuiu

 

[Vic Colfari]

PE's greatest skill is being able to suck the last drop of value out of a company and leave a withered and dried carcass behind. Should be little doubt how this will turn out.

Yep. Look at the Vista/Revelyst shitshow. Lots of carcasses in that building....Simms, SG, Bushnell, etc......

 

[Vic Colfari]

The real bummer about this is I doh t the new owners give as much money back to conservation as kuiu

This is not a good sign, considering the CEO of Cox Enterprises (KUIU's new owner) is this guy:https://www.courthousenews.com/12-year-fight-over-river-access-peters-out/

Public land access? Nah, not for the peasants!

 

[rustednuts]

Gotta love when a company loses their value prop. We are low overhead, direct to consumer, meaning better products at lower prices is gone.....

 

[Goatshoes]

If all that is being said about PE is true, then this is a great opportunity for someone start a new brand.