Another One Bites The Dust... So long Kuiu

[Rainer]

Well it looks like another PE group bought up Kuiu. I wonder if this one will destroy the brand that Jason built.

KUIU Ultralight Hunting Acquired by a Collective of Conservation-Minded Families | Cox Enterprises

This acquisition will bolster KUIU’s commitment to its customers, employees and innovation.

www.coxenterprises.com

 

[Wild Bill]

I like the Kuiu stuff I've had over the years. I hope this doesn't negatively impact the product.

My main takeaway from the statement is... "The investment will support KUIU’s expansion of its brick-and-mortar retail presence, offering more in-person shopping experiences for its customers across the U.S. The long-term brand strategy includes domestic and international growth through expanding retail, ecommerce and exclusive partnerships."

I'd bet we'll be seeing Kuiu in retail stores before too long.

 

[Rugern01]

Its always a concern when the ownership vision shifts away from quality products to increased profit margins. I guess we'll see how it goes.