Every builder does their version of a m700 clone and most of em are yawners.
What I’d like to see is something designed purely for function without bullshit that adds cost. Use a tikka action because it’s cheaper than all the clones, runs better than most of them, and has a more reliable trigger than all of em.
Use premium steel barrel with something from a tikka lite to a rem magnum contour @ 18” long but belled at muzzle for 5/8” threads if contour is not heavy enough. No carbon or glitzy fluting that adds cost and increases odds of the barrel being finicky IMO. I think if you did runs of just these barrels in a few cartridges (more on that later) to make it more efficient you’d get buyers.
The real difference maker would be in the stock. Get someone to build a stock that’s actually designed around breaking good shots and managing recoil! Gunwerks magnus or nexus shape is a good basis to start with. Needs zero drop at heel, negative comb, flat toe to ride well on rear bag, a vertical grip that’s close to the trigger (lots of vertical grips leave me reaching still) with a nice thumb shelf, parallel fore end. Leave the channel open ala manners LRH or PH or how grayboe does it. That way it’s one single inlet for all Tikkas, allows flexibility with switching barrels and way less custom work needed. Don’t give a shit what it’s made out of. If it’s some plastic that meets weight and stiffness requirements, holds up well functionally, and keeps price down, fine by me.
Sell in 223 Wylde, 22 creedmoor, 6 creedmoor, 6.5 creedmoor, and 6.5 PRC. Maybe 308 win, 284 win, 7 PRC, and some 6 BR variant (if you can be sure they’ll feed 100%).
Maybe offer some 22 or 24” barrel options of you must for the non suppressor guys.
The market would be people that use the rifle as a tool, strive to be better rounded rifleman, are going to beat it up an burn out barrels so they don’t want to waste $ on carbon everything or some super pretty flute job. Basically this would be similar to a gunwerks werkman without the scope or “system” schtick.
I’ll have tikkas like this in 223 and 6 creed soon with a spare 6.5 creed barrel. The piece that doesn’t exist yet is the stock. I’ll probably use Frankenstein’d factory stocks or KRG bravos until the right stock exists.