The instafamous hunting celebrities and you tube experts deserve a big share of the blame, but I'll let Matt Rinella smack them.
What doesn't get discussed enough, is tge perception created by the newer fad of "conservation tags" The public doesn't support trophy hunting. Imagine how much they support $fw, or other groups, as well as g/f agencies auctioning off deer for $400,000, or elk for 364 day harassment. These tags reinforce a narrative of bloodlust and trophy and because of tge huge sums, it gets broadcast out into the public. No amount of not displaying dead animals in a truck makes up for Jimmy John's tag buying g and trigger pulling.