Perhaps I'm not communicating my ideas clearly.
I live in a place and do a few things that haven't been "discovered" yet, although it's probably only a matter of time. My state does a pretty good job, albeit not perfect, of managing wildlife. I'm not telling anyone to slack off in promoting good management, I'm just saying that there are still places that haven't been compromised, and I see Matt Rinella's thoughts to be relevant to keeping those places like they are. Just because the Custer has been ravaged doesn't mean some places can't be spared. Thus, I really don't want influencers getting involved in some of the things I hold dear.
And if you can show me instances where content marketing has made real conservation differences, I'm interested. I haven't seen it.
I do hunt CO as well, and I would agree with you that there are some troubling things happening. I just don't see how selling more camo and fancy coolers is helping.