I have found some pieces of the more technical hunting gear is rather useful here at home (Tennessee). I love my Kuiu attack pants and use them for everything in cool weather. I also like the zip off merino bottoms for cool weather high activity hunts. I also have a Kuiu Icon pro 3200 that I use but to be honest it doesn’t do anything an osprey or the like wouldn’t, except pack meat but we just don’t do that much of that back here. I do have some first lite gear and love it also, especially early season. I actually favor their merino over Kuiu’s as far as comfort goes. Most hunters I know around here would never spend that kind of money on high end clothing like that, it’s all Walmart and bass pro mossy oak and realtree. I personally just wear whatever piece of gear fits my situation regardless if it is camo or not. I do a lot of my hunting in earth tones.