Just my 2 cents: It's all my wife and I have hunted with for many years, loaded to 2,700 fps with H4831SC in .30-06. Our rifles just seem to prefer heavier bullets, we were able to fairly easily work up sub-MOA loads, and they never failed us on deer, elk and even antelope. Pretty much all bullets have to do a balancing act between expansion and penetration. The cup-and-core softpoint design may be older technology but for us it falls into the "If it ain't broke don't fix it" category. At normal hunting ranges, say out to 300 yards, if you do your part...shot placement...the GameKing will do its part. Over the years I tried out quite a few of the latest and greatest bullet designs as they came along and were touted in the glossy gun and hunting magazines. Personally, I just never observed any magical leaps in accuracy or terminal performance that would convince me they were worth 2-3 times the price and sooner or later I wound up going back to my starting point with Sierras. The last couple of years I've really gotten into longer range shooting and for that it's looking like the Hornady ELD-X will finally steal me away from the GameKing, but otherwise I've been pleased with it since I started hunting MT in the early 90s.