Just another gimmick for the ammo companies to sell. 1990 the feds decreed that all waterfowl had to be hunted/shot with non toxic shot. At the time all that was available was steel shot. Poor steel shot by manufacturers that had put little time into research. Some of us started handloading steel shot. Found that speed was the answer. I loaded 1 ounce in 2 3/4" shells. Lots of old time hunters gave up waterfowling. I had numbers give me their store bought steel shot shells. Most was OK. Some was crap. The ammo companies came upon a new market to sell lots of new non toxic shells to those who knew little about ballistics and shot only before or during the waterfowl season. Great for the ammo makers. The new Blackcloud ammo is merely a poorly formed round shot that was discovered to penetrate well and fly OK. Ya' know, just like the original steel shot. But, hey lets get a well known TV hunting personality to back 'em says the sales department. Someone like, Phil Robertson, the "Duck Commander". Yeh! A real down home duck killer! Or, lets shoot some of that new shotshell loads, "Heavy shot", that requires one to take out a mortgage to buy a box of 10 shells. Then, sky bust a bunch of ducks, geese, sandhill cranes or what have you. Only to have one of the golden pellets actually hit their mark. I think not. Stick to the basics and all will be the norm. Non toxic shot is here to stay. Don't need the newest, slickest, heaviest, magnum buster out there. Haven't found the need over the last 50 yrs. of waterfowl gunning. Lead was great. Steel is OK. The newest crap doesn't make up for a poor spread of tollers or not practicing during the off season. Many may not agree. Good 'nuff! MTG