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BENTONVILLE, ARK (AP) -- Some Walmart customers soon will be able to
sample a new discount item: Walmart's own brand of wine. The world's
largest retail chain is teaming up with E&J Gallo Winery of Modesto,
California, to produce the spirits at an affordable price, in the $2-5
range.
While wine connoisseurs may not be inclined to throw a bottle of Walmart
brand wine into their shopping carts, there is a market for cheap wine,
said Kathy Micken, professor of marketing at Roger Williams University
in Bristol, R. I. She said: "The right name is important."
So, here we go:
The top 12 suggested names for Walmart Wine:
12. Chateau Traileur Parc
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart "Merde du Pays"
7. NASCARbernet
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Riesling
And the number 1 name for Wal-Mart Wine ...
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white
meat (Possum) or red meat (squirrel).
sample a new discount item: Walmart's own brand of wine. The world's
largest retail chain is teaming up with E&J Gallo Winery of Modesto,
California, to produce the spirits at an affordable price, in the $2-5
range.
While wine connoisseurs may not be inclined to throw a bottle of Walmart
brand wine into their shopping carts, there is a market for cheap wine,
said Kathy Micken, professor of marketing at Roger Williams University
in Bristol, R. I. She said: "The right name is important."
So, here we go:
The top 12 suggested names for Walmart Wine:
12. Chateau Traileur Parc
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart "Merde du Pays"
7. NASCARbernet
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Riesling
And the number 1 name for Wal-Mart Wine ...
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white
meat (Possum) or red meat (squirrel).
