Hey Schmalts.
Totally understand where you are coming from with the BAK-4, 7, Chinese vs German vs Japanese glass. I know there are "slight" differences in them. I do understand the buzz words surround coatings and labels that manufacturers/retailers place on their products as well. I am purely speaking about my experience with the Athlon Ares 15x45x65 scope. I don't have the money for a Swaro, Zeiss or something of the kind and probably wouldn't spend that kind of money on a field spotter I am gonna beat the sh*t out of over the years even if I had it $$. Thats just me. I have nothing against the high end scopes at all nor do I pretend I am an expert on spotting scopes. I am merely pointing out that the Ares is a far better scope than many I have looked at within the same price range and very comparable to many $200-$500 higher in price. I personally think this one scope we are talking about in this posting (Ares) is an exceptional deal for the price. This forum is about education and it's nice to have real world opinion from people using the gear so hopefully someone can make an informed decision. I have had amazing results with the Ares Scope in comparison to what I have used in the past and am very impressed with it's price point, glass quality, BAK-4 glass, coatings and its solid build and I am not one to jump on a forum and blabber about MY PRODUCT just because I purchased it and want to tell everyone its the best. I truly think its a great scope. I totally understand others will have different opinions or experiences and surely more experience than I AND may even be in the industry?