{"id":3670,"date":"2025-08-01T12:00:00","date_gmt":"2025-08-01T12:00:00","guid":{"rendered":"https:\/\/www.hunttalk.com\/strategy\/2025\/08\/01\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\/"},"modified":"2025-08-01T12:00:00","modified_gmt":"2025-08-01T12:00:00","slug":"episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269","status":"publish","type":"post","link":"https:\/\/www.hunttalk.com\/strategy\/2025\/08\/01\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\/","title":{"rendered":"Episode 269: Leupold &#8211; American Values and Ingenuity in Manufacturing | Episode 269"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-3670-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.megaphone.fm\/ONYO9864334767.mp3?_=1\" \/><a href=\"https:\/\/traffic.megaphone.fm\/ONYO9864334767.mp3\">https:\/\/traffic.megaphone.fm\/ONYO9864334767.mp3<\/a><\/audio>\n<p>In this episode of Leupold&#8217;s Hunt Talk Radio, Randy talks with Leupold CEO, Bruce Pettet, about leading an American company with 700+ amazing employees and dominating the rifle scope business by sticking to the core values of the company. In addition to the launch of the new VX5HD GEN2, topics covered include manufacturing in America, growing talent from within, the need for ingenuity, listening to your customer, conservation is doing right for your customer and their future, being a leader in the volunteer world, with some hunting stories added along the way.<\/p>\n<\/p><div id=\"huntt-2990135264\" class=\"huntt-mid-content huntt-entity-placement\" style=\"margin-top: 10px;margin-right: 10px;margin-bottom: 10px;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1669304083421411\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-client=\"ca-pub-1669304083421411\" \ndata-ad-slot=\"4452452530\" \ndata-ad-layout=\"in-article\"\ndata-ad-format=\"fluid\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>Learn more about your ad choices. Visit <a href=\"https:\/\/megaphone.fm\/adchoices\">megaphone.fm\/adchoices<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of Leupold&#8217;s Hunt Talk Radio, Randy talks with Leupold CEO, Bruce Pettet, about leading an American company with 700+ amazing employees and dominating the rifle scope business by sticking to the core values of the company. In addition to the launch of the new VX5HD GEN2, topics covered include manufacturing in America, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1382,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-3670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hunt-talk-radio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.2 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episode 269: Leupold - American Values and Ingenuity in Manufacturing | Episode 269 - Hunttalk Strategy Guide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hunttalk.com\/strategy\/2025\/08\/01\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode 269: Leupold - American Values and Ingenuity in Manufacturing | Episode 269\" \/>\n<meta property=\"og:description\" content=\"In this episode of Leupold&#8217;s Hunt Talk Radio, Randy talks with Leupold CEO, Bruce Pettet, about leading an American company with 700+ amazing employees and dominating the rifle scope business by sticking to the core values of the company. In addition to the launch of the new VX5HD GEN2, topics covered include manufacturing in America, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hunttalk.com\/strategy\/2025\/08\/01\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\/\" \/>\n<meta property=\"og:site_name\" content=\"Hunttalk Strategy Guide\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-01T12:00:00+00:00\" \/>\n<meta name=\"author\" content=\"huntstrat_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"huntstrat_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/2025\\\/08\\\/01\\\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/2025\\\/08\\\/01\\\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\\\/\"},\"author\":{\"name\":\"huntstrat_admin\",\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/#\\\/schema\\\/person\\\/bdf2d4e7c046bc09df1ce873c4fc7c7c\"},\"headline\":\"Episode 269: Leupold &#8211; American Values and Ingenuity in Manufacturing | Episode 269\",\"datePublished\":\"2025-08-01T12:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/2025\\\/08\\\/01\\\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\\\/\"},\"wordCount\":122,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/2025\\\/08\\\/01\\\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/HT-Radio-Masthead-1.jpg\",\"articleSection\":[\"Hunt Talk Radio\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/2025\\\/08\\\/01\\\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\\\/\",\"url\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/2025\\\/08\\\/01\\\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\\\/\",\"name\":\"Episode 269: Leupold - American Values and Ingenuity in Manufacturing | Episode 269 - Hunttalk Strategy Guide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/2025\\\/08\\\/01\\\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/2025\\\/08\\\/01\\\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/HT-Radio-Masthead-1.jpg\",\"datePublished\":\"2025-08-01T12:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/2025\\\/08\\\/01\\\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/2025\\\/08\\\/01\\\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/2025\\\/08\\\/01\\\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/HT-Radio-Masthead-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/HT-Radio-Masthead-1.jpg\",\"width\":1000,\"height\":434},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/2025\\\/08\\\/01\\\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Episode 269: Leupold &#8211; American Values and Ingenuity in Manufacturing | Episode 269\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/#website\",\"url\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/\",\"name\":\"Hunttalk Strategy Guide\",\"description\":\"Gear and Strategies for Successful Hunts\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/#organization\",\"name\":\"Hunttalk Strategy Guide\",\"url\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/hunttalkLogo-white.png\",\"contentUrl\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/hunttalkLogo-white.png\",\"width\":600,\"height\":193,\"caption\":\"Hunttalk Strategy Guide\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/#\\\/schema\\\/person\\\/bdf2d4e7c046bc09df1ce873c4fc7c7c\",\"name\":\"huntstrat_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/wp-content\\\/litespeed\\\/avatar\\\/37602c170203809cec6faf091770f422.jpg?ver=1777456782\",\"url\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/wp-content\\\/litespeed\\\/avatar\\\/37602c170203809cec6faf091770f422.jpg?ver=1777456782\",\"contentUrl\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/wp-content\\\/litespeed\\\/avatar\\\/37602c170203809cec6faf091770f422.jpg?ver=1777456782\",\"caption\":\"huntstrat_admin\"},\"sameAs\":[\"https:\\\/\\\/strategy.hunttalk.com\"],\"url\":\"https:\\\/\\\/www.hunttalk.com\\\/strategy\\\/author\\\/huntstrat_admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Episode 269: Leupold - American Values and Ingenuity in Manufacturing | Episode 269 - Hunttalk Strategy Guide","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hunttalk.com\/strategy\/2025\/08\/01\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\/","og_locale":"en_US","og_type":"article","og_title":"Episode 269: Leupold - American Values and Ingenuity in Manufacturing | Episode 269","og_description":"In this episode of Leupold&#8217;s Hunt Talk Radio, Randy talks with Leupold CEO, Bruce Pettet, about leading an American company with 700+ amazing employees and dominating the rifle scope business by sticking to the core values of the company. In addition to the launch of the new VX5HD GEN2, topics covered include manufacturing in America, [&hellip;]","og_url":"https:\/\/www.hunttalk.com\/strategy\/2025\/08\/01\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\/","og_site_name":"Hunttalk Strategy Guide","article_published_time":"2025-08-01T12:00:00+00:00","author":"huntstrat_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"huntstrat_admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hunttalk.com\/strategy\/2025\/08\/01\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\/#article","isPartOf":{"@id":"https:\/\/www.hunttalk.com\/strategy\/2025\/08\/01\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\/"},"author":{"name":"huntstrat_admin","@id":"https:\/\/www.hunttalk.com\/strategy\/#\/schema\/person\/bdf2d4e7c046bc09df1ce873c4fc7c7c"},"headline":"Episode 269: Leupold &#8211; American Values and Ingenuity in Manufacturing | Episode 269","datePublished":"2025-08-01T12:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hunttalk.com\/strategy\/2025\/08\/01\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\/"},"wordCount":122,"publisher":{"@id":"https:\/\/www.hunttalk.com\/strategy\/#organization"},"image":{"@id":"https:\/\/www.hunttalk.com\/strategy\/2025\/08\/01\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hunttalk.com\/strategy\/wp-content\/uploads\/2023\/02\/HT-Radio-Masthead-1.jpg","articleSection":["Hunt Talk Radio"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.hunttalk.com\/strategy\/2025\/08\/01\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\/","url":"https:\/\/www.hunttalk.com\/strategy\/2025\/08\/01\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\/","name":"Episode 269: Leupold - American Values and Ingenuity in Manufacturing | Episode 269 - Hunttalk Strategy Guide","isPartOf":{"@id":"https:\/\/www.hunttalk.com\/strategy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hunttalk.com\/strategy\/2025\/08\/01\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\/#primaryimage"},"image":{"@id":"https:\/\/www.hunttalk.com\/strategy\/2025\/08\/01\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hunttalk.com\/strategy\/wp-content\/uploads\/2023\/02\/HT-Radio-Masthead-1.jpg","datePublished":"2025-08-01T12:00:00+00:00","breadcrumb":{"@id":"https:\/\/www.hunttalk.com\/strategy\/2025\/08\/01\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hunttalk.com\/strategy\/2025\/08\/01\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hunttalk.com\/strategy\/2025\/08\/01\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\/#primaryimage","url":"https:\/\/www.hunttalk.com\/strategy\/wp-content\/uploads\/2023\/02\/HT-Radio-Masthead-1.jpg","contentUrl":"https:\/\/www.hunttalk.com\/strategy\/wp-content\/uploads\/2023\/02\/HT-Radio-Masthead-1.jpg","width":1000,"height":434},{"@type":"BreadcrumbList","@id":"https:\/\/www.hunttalk.com\/strategy\/2025\/08\/01\/episode-269-leupold-american-values-and-ingenuity-in-manufacturing-episode-269\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hunttalk.com\/strategy\/"},{"@type":"ListItem","position":2,"name":"Episode 269: Leupold &#8211; American Values and Ingenuity in Manufacturing | Episode 269"}]},{"@type":"WebSite","@id":"https:\/\/www.hunttalk.com\/strategy\/#website","url":"https:\/\/www.hunttalk.com\/strategy\/","name":"Hunttalk Strategy Guide","description":"Gear and Strategies for Successful Hunts","publisher":{"@id":"https:\/\/www.hunttalk.com\/strategy\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hunttalk.com\/strategy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hunttalk.com\/strategy\/#organization","name":"Hunttalk Strategy Guide","url":"https:\/\/www.hunttalk.com\/strategy\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hunttalk.com\/strategy\/#\/schema\/logo\/image\/","url":"https:\/\/www.hunttalk.com\/strategy\/wp-content\/uploads\/2023\/02\/hunttalkLogo-white.png","contentUrl":"https:\/\/www.hunttalk.com\/strategy\/wp-content\/uploads\/2023\/02\/hunttalkLogo-white.png","width":600,"height":193,"caption":"Hunttalk Strategy Guide"},"image":{"@id":"https:\/\/www.hunttalk.com\/strategy\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.hunttalk.com\/strategy\/#\/schema\/person\/bdf2d4e7c046bc09df1ce873c4fc7c7c","name":"huntstrat_admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hunttalk.com\/strategy\/wp-content\/litespeed\/avatar\/37602c170203809cec6faf091770f422.jpg?ver=1777456782","url":"https:\/\/www.hunttalk.com\/strategy\/wp-content\/litespeed\/avatar\/37602c170203809cec6faf091770f422.jpg?ver=1777456782","contentUrl":"https:\/\/www.hunttalk.com\/strategy\/wp-content\/litespeed\/avatar\/37602c170203809cec6faf091770f422.jpg?ver=1777456782","caption":"huntstrat_admin"},"sameAs":["https:\/\/strategy.hunttalk.com"],"url":"https:\/\/www.hunttalk.com\/strategy\/author\/huntstrat_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hunttalk.com\/strategy\/wp-json\/wp\/v2\/posts\/3670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hunttalk.com\/strategy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hunttalk.com\/strategy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hunttalk.com\/strategy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hunttalk.com\/strategy\/wp-json\/wp\/v2\/comments?post=3670"}],"version-history":[{"count":0,"href":"https:\/\/www.hunttalk.com\/strategy\/wp-json\/wp\/v2\/posts\/3670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hunttalk.com\/strategy\/wp-json\/wp\/v2\/media\/1382"}],"wp:attachment":[{"href":"https:\/\/www.hunttalk.com\/strategy\/wp-json\/wp\/v2\/media?parent=3670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hunttalk.com\/strategy\/wp-json\/wp\/v2\/categories?post=3670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hunttalk.com\/strategy\/wp-json\/wp\/v2\/tags?post=3670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}